Despite engaging with and acquiring millions of people, many businesses have yet to adopt social media recruiting. It takes some effort to do social media recruiting right. But it can be a decisive advantage when done well. …

Hashtags are widely known for helping make your brand more discoverable. Using the right ones assists in reaching your target audience too. The key, however, is to use the correct hashtags strategically. Now, this is easier said than done. Why? Because users of different social platforms use them differently. …

Wondering how to level up social media marketing for your restaurant. If you’ve ever followed a restaurant on social media, you probably already have an idea of how to market your restaurant. For greater exposure, sharing deals, and helping convince diners that their food is worth their order. In fact…

How do algorithms work? Admittedly, the answer to this is never easy to find. In fact, you’d think you’ve cracked a social media algorithm only to find out the network announced some changes, and you’re back to square one. This, of course, doesn’t mean you give up keeping updated with…

Are you wondering how to use your social media posting tool to increase your social engagement and bring in more business? Have you heard that engagement is the key to winning at your social media game but are unsure how to go about doing that? I hate to break it…

Balancing between manually posting on social media and automating your posts via a social media scheduler is like attempting to ride a unicycle. Tipping on either side will result in a fall. For instance, it’s challenging to go without a scheduler because maintaining a consistent, active social presence without it…

Instagram is a visual-first platform. Sounds boring, right? But sometimes you’ve to say basic stuff to drive home a point, which in this case is: you need to pay attention to your Instagram grid Layout even before you set up an account. Have an account but a meh Instagram page…

Thinking about what low-cost, maximum ROI-based content marketing strategies can help you grow your startup? We’ve just the answer for you — packaged as five proven strategies from other startups who have been down in the trenches and have emerged successful. Alongside content marketing strategies that have worked for past…

The best time to post on Twitter is 9 am on Wednesdays and Fridays. In fact, research suggests these times are perfect for driving engagement to your tweets. Conversely, you’ll drive poor engagement when posting between 10 pm to 4 am daily since your audience tends to be sleeping (and…